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How To Turn Social Media Followers into Buyers

Using social media to build your business can be super deceiving – you see this platform online, whether it’s Facebook, Instagram, Youtube, tiktok, wherever you’re looking… and there are millions of people right in front of your eyes.

And you KNOW a percentage of them would love your products.

But how in the world do you turn those ‘free’ people, just sitting there scrolling on by your photos, into paying customers?

This workshop will enable you to think about social media in a way that serves you and also teach you how to turn your followers into loyal, paying customers.

Free Webinar

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February 11th, 2025

1:00 PM - 2:00 PM EST

Charlotte Smith

After starting my farm in 2009, neighbor farmers would ask me how I was able to charge two or three times, or more, what they were charging and still sell all my products when they couldn’t sell half what they produced even though they charged less.

So I began teaching farmers how to market their products and build profitable farms in 2012. Now, over a decade later, I coach and teach farmers in 15 countries to build successful, profitable farms while also getting out from under overwhelm, stress and anxiety through mindset coaching.

The two skillsets together – marketing and mindset management, are creating a new baseline for farmers – we are a group of people who live calm, balanced lives with profitable businesses. Going against what most of us have been taught farming should look like!

In addition to my coaching program, I host a weekly podcast, Profitable Mindset.

Due to my dedication to improving the soil, animals and the people who eat their products, in 2016 I was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank.

You can visit me at CharlotteMsmith.com or listen to the Profitable Mindset podcast or meet me on Instagram @Charlotte.M.Smith

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This material is based upon work supported by USDA/NIFA under Award Number 2022-70419-38562.