October 7th, 2025
@ 12:00 PM
Online Webinar
Register for the link!
Webinar Description
Making a place for the next generation is the ultimate sustainability plan. No farm is ultimately sustainable unless and until it creates two salaries from two different generations. Cultivating a mindset for the second generation is harder than the actual nuts and bolts of doing it. The senior generation needs to adopt an attitude that assumes the farm can make room for one more salary. A habitat to encourage independent fiefdoms and making work enjoyable complement a big vision mentality. A place of pride, family planning, and good brainstorming create new incomes.
Guest Speaker: Joel Salatin
His wide-ranging topics include nitty-gritty how-to for profitable regenerative farming as well as cultural philosophy like orthodoxy vs. heresy. A wordsmith and master communicator, he moves audiences from laughs one minute to tears the next, from frustration to hopefulness. Often receiving standing ovations, he prefers the word performance rather than presentation to describe his lectures. His favorite activity?–Q&A. “I love the interaction,” he says.
He co-owns, with his family, Polyface Farm in Swoope, Virginia. Featured in the New York Times bestseller Omnivore’s Dilemma and award-winning documentary Food Inc., the farm services more than 5,000 families, 10 restaurants, and 5 retail outlets with salad bar beef, pigaerator pork, pastured poultry, and forestry products. The farm ships nationwide to your doorstep. When he’s not on the road speaking, he’s at home on the farm, keeping the callouses on his hands and dirt under his fingernails, mentoring young people, inspiring visitors, and promoting local, regenerative food and farming systems.
Learn More About Supporting Next Generation of Farmers
Click the links below to explore business planning for beginner farmers. Our Resource Hub offers helpful links and essential documents, while the PA Farm Link Academy provides free online courses to deepen your knowledge and guide you through the pricing process.