How to Write a Profitable Farm Newsletter | Charlotte Smith
In this course, Charlotte Smith of CharlotteMSmith.com teaches farm business owners how to build a profitable email newsletter from the ground up. Presented by PFL, the three-lesson series covers why email marketing beats social media, how to grow your list with a lead magnet, and the exact seven-part newsletter format Charlotte uses to build trust and drive sales.
Basics in Record Keeping | Farm Credit
An introduction to farm record keeping presented by Danny Jordan of Horizon Farm Credit. This course covers what farm records are, why they matter, different methods for keeping them, and more!
How to Build a Profitable Farm Brand – Charlotte Smith
In this three-part course, farm marketing expert Charlotte Smith walks farmers through the core principles of building a brand that actually sells. You’ll learn why logos and farming practices don’t drive sales, how to identify your ideal customer, and how to use a simple four-step formula to create marketing that connects, builds trust, and makes price irrelevant. Whether you are just starting out or hitting a sales ceiling, this course will shift the way you think about marketing your farm.
Joel Salatin – Can You Make Room For Me? Webinar
How can today’s farmers make room for the next generation? In this inspiring webinar, Joel Salatin of Polyface Farms shares 10 powerful principles for creating opportunities, building farm succession, and ensuring the future of regenerative agriculture. From unlocking hidden potential on the land to fostering entrepreneurial spirit in children, Joel offers practical strategies and personal stories that show how farms can thrive for generations to come.
Turning Social Media Followers into Buyers – Charlotte Smith
This course, presented by marketing expert Charlotte Smith and sponsored by PA Farm Link, provides farmers with essential strategies to convert social media engagement into actual sales. Participants will learn how to leverage social media as a tool for community-building, integrate it with a strong marketing foundation, and implement proven engagement techniques. The course also debunks common social media myths and introduces best practices for growing an email list, creating effective content, and improving customer relationships.
Creating & Pricing Consumer-Friendly Bulk Meat – MeatSuite.com
This course provides a practical guide for farmers on how to create, market, and price bulk meat bundles in a way that appeals to modern consumers. Through three video lessons and corresponding quizzes, you’ll learn to understand consumer behavior, explore innovative bulk selling formats, and use MeatSuite’s Bundle Builder to build successful, profitable marketing strategies.
Building a Profitable Farm Website – Charlotte Smith
This course guides farmers through the essential steps of creating a website that effectively engages customers, builds an email list, and drives sales. By understanding website strategy, customer focus, and content optimization, participants will learn how to transform their farm websites into essential business tools.
Business, Legal and Tax Implications of Succession Planning | Stock and Leader
This course provides an in-depth look at the essentials of legal farm succession planning, presented by Darlene Livingston and Attorney Jody Leighty. Through real-life insights, explore the best approaches to initiate family discussions, organize assets, and develop a feasible succession plan. The course also covers key legal structures, tax implications, and long-term planning essentials to ensure a seamless and legally sound transition of the family farm to the next generation.
Effective Communication on The Farm | Iowa Mediation Service
This comprehensive course, led by Kylie Fleming, Executive Director of Iowa Mediation Service, is designed to enhance understanding and skills in managing stress and improving communication, particularly in high-pressure environments like agriculture. The course covers a range of topics, from identifying and differentiating types of stress to practical strategies for effective communication and problem-solving under stress. Participants will learn to recognize personal and others’ stress responses, develop techniques for de-escalation, and understand the importance of setting boundaries and active listening. This course is ideal for professionals in stressful work environments, individuals involved in agricultural sectors, and anyone looking to improve their communication skills in challenging situations.
Three Steps to Your Profitable Farm – Charlotte Smith
Join Charlotte Smith, a seasoned farmer and coach, as she unveils the dual power of effective marketing and mindset management. Dive into the proven strategies that have helped farmers across the globe achieve success and tranquility in their farming businesses. This course is designed to guide you through the essentials of positioning your farm for profitability while maintaining a balanced lifestyle. Whether you’re struggling with sales, overwhelmed by stress, or seeking to revamp your farming approach, these lessons are your stepping stone to a profitable, serene farm operation.