Cornell's Meatsuite Pricing Tool Webinar w/ Matthew LeRoux
PA Farm Link, in collaboration with Northeastern Risk Management Education, Cornell University, and United States Department of Agriculture, will be hosting a 1-hour educational webinar on Cornell’s newest meat marketing program: The Meatsuite Calculator.
The Cornell Meat Price Calculator is an easy-to-use online tool that allows you to develop pricing for carcasses or cuts. Users enter production, processing, and marketing costs along with the desired profit, working through a “1 typical animal” example from their farm. A separate pricing scheme is recommended for each marketing channel, such as “farmers market” or “restaurant” because each comes with different marketing costs. In the final step for pricing cuts, individual prices can be altered until the target total value (the sum of all costs and profit goals) is reached. When setting prices, users should consider the relative speed at which cuts sell in the respective channel and use prices to moderate sales to more closely match yields.
Guest Speaker: Matt LeRoux
Matt has over 20 years’ experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price Calculator.