Webinar: How to Build a Profitable Farm Brand
A strong farm brand is more than a logo or tagline, it is a strategic business tool that can directly impact profitability. This webinar explores how intentional branding and targeted marketing help farms attract the right customers, differentiate their products, and command stronger pricing. Participants will learn how to define a clear brand identity, align marketing efforts with business goals, and use storytelling to build trust, loyalty, and repeat sales. The session will focus on practical strategies that help turn marketing efforts into measurable financial outcomes and long-term farm viability.
- February 19, 2026 | 12:00 PM
- Virtual Presentation
- Presenter: Charlotte Smith, 3 Cow Marketing
Registration Details:
- Free to Register
- Target Audience: Beginning farmers, farm business owners
- Space is unlimited
Meet The Speaker
Charlotte Smith
3 Cow Marketing
After starting my farm in 2009, neighbor farmers would ask me how I was able to charge two or three times, or more, what they were charging and still sell all my products when they couldn’t sell half what they produced even though they charged less.
So I began teaching farmers how to market their products and build profitable farms in 2012. Now, over a decade later, I coach and teach farmers in 15 countries to build successful, profitable farms while also getting out from under overwhelm, stress and anxiety through mindset coaching.
The two skillsets together – marketing and mindset management, are creating a new baseline for farmers – we are a group of people who live calm, balanced lives with profitable businesses. Going against what most of us have been taught farming should look like!
In addition to my coaching program, I host a weekly podcast, Profitable Mindset.
Due to my dedication to improving the soil, animals and the people who eat their products, in 2016 I was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank.
You can visit me at CharlotteMsmith.com or listen to the Profitable Mindset podcast or meet me on Instagram @Charlotte.M.Smith