In this three-lesson course, Winifred McGee, who spent more than 30 years as a Penn State Extension farm and food business consultant and has worked with SCORE and the PA Small Business Development Centers, shows farmers how to use diversification to build a more resilient operation. She explains what diversification really means, when it is the wrong move, and the five-step process for choosing and launching a new enterprise. She then works through the two ventures farmers ask about most, adding value with a food product and agritourism, covering Pennsylvania’s four food-business paths and licensing rules, and much more.