Turning Social Media Followers into Buyers – Charlotte Smith

This course, presented by marketing expert Charlotte Smith and sponsored by PA Farm Link, provides farmers with essential strategies to convert social media engagement into actual sales. Participants will learn how to leverage social media as a tool for community-building, integrate it with a strong marketing foundation, and implement proven engagement techniques. The course also debunks common social media myths and introduces best practices for growing an email list, creating effective content, and improving customer relationships.
Meat Pricing & Yield Guide – For Freezer Trade

The manual freezer trade pricing calculator was created for those who prefer to calculate prices by hand. It will lead you through steps similar to the online Cornell Meat Price Calculator allowing you to determine a profitable price for quarters and sides. Utilize the calculator to best meet your pricing needs.
Meat Pricing & Yield Guide – By The Cut

The manual meat pricing & yield guide meat cuts pricing calculator was created for those who prefer to calculate prices by hand. It will lead you through steps similar to the online Cornell Meat Price Calculator allowing you to determine a profitable price for direct marketing meat cuts. Utilize the calculator to best meet your pricing needs
PFL Academy

Our academy offers a collection of free online video courses focused on various organizations that can provide assistance and support to farmers like you. Gain insights, expand your skills, and discover opportunities to thrive in the agricultural industry.
PFL Meat Cutting Diagrams

Explore the art and science of meat processing with PFL’s interactive Meat Cutting Diagrams. This educational tool breaks down beef, pork, and lamb into their primal and retail cuts, offering insights into each section’s characteristics, yields, and recommended cooking methods. Perfect for farmers, butchers, and consumers alike, these diagrams empower you to make informed processing and purchasing decisions. Whether you’re marketing meat directly or simply curious about where each cut comes from, this resource brings clarity and confidence to the world of meat processing.
Creating & Pricing Consumer-Friendly Bulk Meat – MeatSuite.com

This course provides a practical guide for farmers on how to create, market, and price bulk meat bundles in a way that appeals to modern consumers. Through three video lessons and corresponding quizzes, you’ll learn to understand consumer behavior, explore innovative bulk selling formats, and use MeatSuite’s Bundle Builder to build successful, profitable marketing strategies.
Building a Profitable Farm Website – Charlotte Smith

This course guides farmers through the essential steps of creating a website that effectively engages customers, builds an email list, and drives sales. By understanding website strategy, customer focus, and content optimization, participants will learn how to transform their farm websites into essential business tools.
Business, Legal and Tax Implications of Succession Planning | Stock and Leader

This course provides an in-depth look at the essentials of legal farm succession planning, presented by Darlene Livingston and Attorney Jody Leighty. Through real-life insights, explore the best approaches to initiate family discussions, organize assets, and develop a feasible succession plan. The course also covers key legal structures, tax implications, and long-term planning essentials to ensure a seamless and legally sound transition of the family farm to the next generation.
Effective Communication on The Farm | Iowa Mediation Service

This comprehensive course, led by Kylie Fleming, Executive Director of Iowa Mediation Service, is designed to enhance understanding and skills in managing stress and improving communication, particularly in high-pressure environments like agriculture. The course covers a range of topics, from identifying and differentiating types of stress to practical strategies for effective communication and problem-solving under stress. Participants will learn to recognize personal and others’ stress responses, develop techniques for de-escalation, and understand the importance of setting boundaries and active listening. This course is ideal for professionals in stressful work environments, individuals involved in agricultural sectors, and anyone looking to improve their communication skills in challenging situations.
Three Steps to Your Profitable Farm – Charlotte Smith

Join Charlotte Smith, a seasoned farmer and coach, as she unveils the dual power of effective marketing and mindset management. Dive into the proven strategies that have helped farmers across the globe achieve success and tranquility in their farming businesses. This course is designed to guide you through the essentials of positioning your farm for profitability while maintaining a balanced lifestyle. Whether you’re struggling with sales, overwhelmed by stress, or seeking to revamp your farming approach, these lessons are your stepping stone to a profitable, serene farm operation.