This course, presented by marketing expert Charlotte Smith and sponsored by PA Farm Link, provides farmers with essential strategies to convert social media engagement into actual sales. Participants will learn how to leverage social media as a tool for community-building, integrate it with a strong marketing foundation, and implement proven engagement techniques. The course also debunks common social media myths and introduces best practices for growing an email list, creating effective content, and improving customer relationships.

Important Resources:

Charlotte Smith’s Website: https://charlottemsmith.com/